Media Economics: Applying Economics to New and Traditional Media / Edition 1

by Colin Hoskins, Stuart M. McFadyen, Adam Finn

Overview

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart Mc Fadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

Product Details

ISBN-13:	9780761930952
Publisher:	SAGE Publications
Publication date:	06/21/2004
Pages:	368
Product dimensions:	6.00(w) x 9.00(h) x (d)

Table of Contents

Introduction and Overview
Demand and Supply
Markets
Consumer Behavior
Production and Cost
Revenue, Profit, Risk, and Managerial Decisions
Market Structure, Theory of the Firm, and Industrial Organization
Perfect Competition and Monopoly
Monopolistic Competition and Oligopoly
Pricing and Marketing Segmentation
Advertising
Labor Markets
Government Intervention
International Trade
References
Index

Editorial Reviews

"Hoskins, Mc Fadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle. "

Richard E. Collins

"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."
— Allan Brown, Griffith University, Australia

Allan Brown