Table of Contents
Acknowledgments vii
William the Unconquerable Roger Kahn viii
Foreword Mike Lupica xi
Bill Veeck's 12 Commandments xiv
Bill Veeck: A Biography xv
Introduction 2
1 Tomorrow Never Comes 14
On Veeck's coddling of life's every moment
2 Attack The Camera 32
On Veeck's unbridled passion and enthusiasm
3 Now That Causes Some Thought 50
On Veeck's prolific imagination and creativity
4 That Sounds Like Great Fun 64
On Veeck's zest for fun and humor
5 Who Do You Think You Are, Bill Veeck? 80
On Veeck's striking penchant for individuality
6 Keep The Change And Buy A House 94
On Veeck's remarkable penchant for dealing with people
7 A Ph.D. In Veeck 110
On Veeck's influence and empowerment
8 Spoken Like A True Bum 126
On Veeck's unwavering humility
9 A Little Pizza Smell In A Crowded Car 136
On Veeck and family
10 That First Fine Careless Rapture 152
On Veeck as a reader and writer and the value of acquired wisdom
11 Speaking In A Coal Mine 166
On Veeck as a public speaker
12 A Pest, A Salesman 180
On Veeck as a salesman
13 Fifty Thousand Bolts And A Bunch Of Nuts 192
On Veeck as a promoter
14 One Will Do It 212
On Veeck's work ethic
15 A One-Legged Man Playing Tennis 222
On Veeck's competitive nature
16 The Last Honest Used-Car Salesman 232
On Veeck's notions of honesty and integrity
17 The Razor Edge Of Disaster 242
On Veeck's confidence and courage and willingness to take risks
18 Can't Beat The Mileage 254
On Veeck's ability to transform handicaps into strengths
19 You Can't Beat A Man Who Won't Be Beat 264
On Veeck's perseverance
20 The Incidental Leader 274
On Veeck's leadership abilities
Epilogue: If You Don't Have A Dream 288
On Veeck and the fulfillment of dreams
Afterword Michael Weinreb 299
Appendices 301
