Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
AN INSTANT NEW YORK TIMES BESTSELLER

Most Anticipated in:
AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub |
Publishers Weekly | Publishers Lunch
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
 
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.
1145652855
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
AN INSTANT NEW YORK TIMES BESTSELLER

Most Anticipated in:
AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub |
Publishers Weekly | Publishers Lunch
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
 
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.
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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

Hardcover

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Overview

Notes From Your Bookseller

One of the great minds of our time – Malcolm Gladwell – follows up his sensational book The Tipping Point by revisiting the subject matter with a modern lens, dissecting what it is that pushes society over the edge, and what role we play in it.

AN INSTANT NEW YORK TIMES BESTSELLER

Most Anticipated in:
AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub |
Publishers Weekly | Publishers Lunch
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
 
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.

Product Details

ISBN-13: 9780316575805
Publisher: Little, Brown and Company
Publication date: 10/01/2024
Pages: 368
Sales rank: 34
Product dimensions: 5.30(w) x 8.10(h) x 1.40(d)

About the Author

About The Author
Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England, raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls.

Hometown:

New York, NY

Date of Birth:

September 3, 1963

Place of Birth:

England, U.K.

Education:

University of Toronto, History degree, 1984

Read an Excerpt

Revenge of the Tipping Point excerpt © 2024 Malcolm Gladwell

Twenty‑five years ago, in The Tipping Point, I was fascinated by the idea that in social epidemics little things could make a big difference. I came up with rules to describe the internal workings of social contagions: the Law of the Few, the Power of Context, the Stickiness Factor. The laws of epidemics, I argued, could be used to promote positive change: lower crime rates, teach kids how to read, curb cigarette smoking.

“Look at the world around you,” I wrote. “It may seem like an immovable, implacable place. It is not. With the slightest push — in just the right place — it can be tipped.”

In Revenge of the Tipping Point, I want to look at the underside of the possibilities I explored so long ago. If the world can be moved by just the slightest push, then the per‑ son who knows where and when to push has real power. So who are those people? What are their intentions? What techniques are they using? In the world of law enforcement, the word forensic refers to an investigation of the origins and scope of a criminal act: “reasons, culprits, and consequences.” Revenge of the Tipping Point is an attempt to do a forensic investigation of social epidemics.

In the pages that follow, I’m going to take you to a mysterious office building in Miami with a very strange group of tenants, to a Marriott Hotel in Boston for an executive retreat that went badly awry, to a seemingly perfect town called Poplar Grove, to a cul‑de‑sac in Palo Alto, and on from there to places you’ve heard of and places you haven’t. We’re going to investigate what’s weird about Waldorf schools, meet a long‑overlooked drug warrior named Paul E. Madden, learn about a 1970s television miniseries that changed the world, and raise an eyebrow at Harvard University’s women’s rugby team. All of these are cases where people — either deliberately or inadvertently, virtuously or maliciously — made choices that altered the course and shape of a contagious phenomenon. And in every case those interventions raised questions we have to answer and problems we have to solve. That’s the revenge of the Tipping Point: The very same tools we use to build a better world can also be used against us.

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