Marketing Ethics & Society / Edition 1

by Lynne Eagle, Stephan Dahl

Overview

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Product Details

ISBN-13:	9781446296622
Publisher:	SAGE Publications
Publication date:	10/29/2015
Edition description:	First
Pages:	320
Product dimensions:	7.30(w) x 9.00(h) x 0.70(d)

About the Author

Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of this activity. Within this broad area, she is active in research relating to marketing communication effects and effectiveness, including the impact of persuasive communication via traditional and digital channels, and the challenges of communicating effectively with population sectors that face literacy and numeracy challenges. She has published widely and is on the editorial board of several journals.

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia.

His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East.

He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021).

Table of Contents

Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer

Editorial Reviews

Modern and contemporary views of issues and impacts of marketing on society. A storehouse of thought provoking, mind opening discussion and literature.

Ann-Marie Kennedy

In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and students as the go-to resource for an up-to-date and comprehensive review of how and why ethical considerations sit at the heart of modern marketing practice.

Jeff French

This book and its companion website are extremely valuable informational, educational and reflective tools. The primary authors and their colleagues who have made this volume offer important questions about marketing in today’s world with an emphasis on meaning, purpose, consequences and possibilities. I can easily imagine students and other readers taking what they learn from this book and helping to push the horizons of marketing – not in the sense of expanding markets but rather in ways that make the profession and the institution fully engaged with the enormous challenges facing contemporary societies, economies and the planet.

George Cheney

Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms. The authors impressively combine a practice perspective with the best scholarly research in marketing and ethics

Mark Peterson