Internet+ and Electronic Business in China: Innovation and Applications

by Qiongwei Ye, Baojun Ma

Overview

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Product Details

ISBN-13:	9781787431164
Publisher:	Emerald Publishing Limited
Publication date:	12/12/2017
Pages:	584
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

Qiongwei Ye is Professor of E-Business and the Associate Dean of the Business School at Yunnan University of Finance and Economics in China. A current member of China's Ministry of Education's Teaching Steering Committee in E-Business, Professor Ye is also a correspondence reviewer for Changjiang Scholars, peer reviewer for the National Natural Science Foundation of China (NSFC), and Director of the Internet Economy and Cross-Border E-Business Division of China Information Economics Society.

Baojun Ma is an Associate Professor at the Department of Management Science and Engineering in the School of Economics and Management at Beijing University of Posts and Telecommunications, China.

Table of Contents

Preface
Part I: Theoretical Foundation of E-Business
Chapter One: Connotations of E-Business
Chapter Two: E-Business Models
Chapter Three: E-Business Intelligence
Chapter Four: E-Business Logistics
Part II: Internet+ E-Business Model Innovations
Chapter Five: Internet+ Agriculture
Chapter Six: Social Business 
Chapter Seven: O2O         
Chapter Eight: Internet Financing        
Part III: E-Business Platform Applications
Chapter Nine: Bilateral Markets
Chapter Ten: E-Business Platform Information Search Services 
Chapter Eleven: Diversity Assessment of E-Business Platform Information Search Services
Chapter Twelve: Extraction of Diverse E-Business Platform Information Search Services
Chapter Thirteen: Emotional Analysis of Online Reviews on E-Business Platforms
Chapter Fourteen: Semantic Searches of Online Reviews on E-Business Platforms
Part IV: Internet+ E-Business Projects
Chapter Fifteen: Internet+ Resource Enterprises
Chapter Sixteen: Mobile Internet
Chapter Seventeen: The Business Intelligence System Based on Big Data
Chapter Eighteen: The Social Campus Witkey System

Editorial Reviews

In the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects.

Annotation ©2018

In the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects.

Annotation ©2018