Hybridity: The Cultural Logic Of Globalization / Edition 1

by Marwan Kraidy

Overview

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.

Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

Product Details

ISBN-13:	9781592131440
Publisher:	Temple University Press
Publication date:	06/10/2005
Edition description:	1
Pages:	240
Product dimensions:	6.00(w) x 9.00(h) x 0.70(d)

Table of Contents

	Preface	vi
	Acknowledgments	xiii
1	Cultural Hybridity and International Communication	1
2	Scenarios of Global Culture	15
3	The Trails and Tales of Hybridity	45
4	Corporate Transculturalism	72
5	The Cultural and Political Economies of Hybrid Media Texts	97
6	Structure, Reception, and Identity: On Arab-Western Dialogism	116
7	Hybridity without Guarantees: Toward Critical Transculturalism	148
	Notes	163
	Bibliography	177
	Index	211