Humanistic Marketing
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
"1115892975"
Humanistic Marketing
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
109.99
In Stock
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Humanistic Marketing
284![Humanistic Marketing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Humanistic Marketing
284
109.99
In Stock
Product Details
ISBN-13: | 9781137353283 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 11/19/2013 |
Series: | Humanism in Business Series |
Edition description: | 2014 |
Pages: | 284 |
Product dimensions: | 8.50(w) x 5.70(h) x 0.90(d) |
About the Author
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