Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Humanistic Marketing
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Humanistic Marketing
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Product Details
ISBN-13: | 9781137353290 |
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Publisher: | Palgrave Macmillan |
Publication date: | 11/19/2013 |
Series: | Humanism in Business Series |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 284 |
File size: | 1 MB |
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