E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

by Brychan Thomas, Geoff Simmons

Overview

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

Product Details

ISBN-13:	9781605669984
Publisher:	IGI Global
Publication date:	01/31/2010
Series:	Premier Reference Source
Pages:	370
Product dimensions:	8.70(w) x 11.20(h) x 1.10(d)