Corporate Strategies for South East Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe

by J. Legewie, H. Meyer-Ohle

Overview

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

Product Details

ISBN-13:	9780333917848
Publisher:	Palgrave Macmillan UK
Publication date:	12/13/2000
Edition description:	2000
Pages:	261
Product dimensions:	5.51(w) x 8.50(h) x 0.03(d)

About the Author

KERI DAVIES Senior Lecturer, Department of Marketing, University of Stirling STEEN HEMMINGSEN Examiner in Finance and Business Economics, Copenhagen Business School KATSUHIKO HIRASAW Professor of Management, School of Business Administration, Nihon University ETSUKO KATSU Associate Professor, School of Political Science and Economics, Meiji University ARIE Y. LEWIN Professor of Business Administration and Sociology, Fuqua School of business, Duke University CORRADO MOLTENI Associate Professor , Milan State University and Head of Research, ISESAO TOMOAKI SSKANO Professor of Management, School of Commerce, Waseda University ANNETTE A. SINGH Research Analyst, Centre of Management of Innovation and Technopreneurship, Singapore DENNIS TACHIKI Senior Research Fellow, Fujitsu Research Institute POH KAM WONG Director, Centre for Management of Innovation and Technopreneurship, and Associate Professor, National University of Singapore NAOKO YAMADA Graduate School of Commerce, Waseda University TORU YANAGIHARA Special Advisor for Research, Asian Development Bank Institute STEPHEN YOUNG Professor of International Business, Department of Marketing Strathclyde University HIDEKI YOSHIHARA Professor of International Business, Research Institute for Economics and Business Administration, Kobe University

Table of Contents

List of Tables List of Figures Foreword Preface List of Abbreviations and Acronyms Notes on Contributors PART I: MULTINATIONAL COMPANIES IN SOUTH EAST ASIA AND IN THE GLOBAL ECONOMY The Multinational Corporation: The Managerial Challenges of Globalization and Localization; Stephen Young Asian Economies at the Crossroads: Crisis - Transformation - Adaptation; Toru Yanagihara The Role of Foreign MNCs in the Technological Development of Singaporean Industries; Poh Kam Wong & Annette A.Singh PART II: PRODUCTION Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?; Hideki Yoshihara Production Strategies by Japanese Firms: Building up a Regional Production Network; Jochen Legewie Production Strategies by European Firms: Between Retrenchment and Expansion Opportunities; Corrado Molteni PART III: MARKETING Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation; Tomoaki Sakano, Arie Y. Lewin & Naoko Yamada Marketing Strategies by Japanese Firms: Building Brands with a Regional and Long-term Perspective; Hendrik Meyer-Ohle & Katsuhiko Hirasawa Marketing Strategies by European Firms: Reconfiguration and Expansion; Keri Davies PART IV: CORPORATE FINANCE Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations; Dennis S. Tachiki Corporate Finance Strategies by Japanese Firms: Sophistication of Local Financing; Etsuko Katsu Corporate Finance Strategies by European Firms: Between Opportunities and Continuation; Steen Hemmingsen PART V: CONCLUSION Economic Crisis and Transformation in South East Asia: The Role of Multinational Companies; Jochen Legewie & Hendrik Meyer-Ohle Index

Editorial Reviews

Economists and business experts from Europe, Japan, and Southeast Asia draw upon empirical research to analyze the questions facing multinational corporations active in the region. They go on to examine strategies of production, marketing, and corporate finance, presenting an overview of the current activities of multinational firms from Europe and Japan. Questions of international strategies are addressed and the role of multinational companies in a global economy is described. The significance of national differences in strategic decision-making is also considered. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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