Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability

by D. Hawkins

Overview

Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.

Product Details

ISBN-13:	9780230002203
Publisher:	Palgrave Macmillan UK
Publication date:	03/28/2006
Edition description:	2006
Pages:	280
Product dimensions:	5.98(w) x 9.02(h) x 0.03(d)

About the Author

DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programmes and has been a leading speaker in the field of exploiting relationship management through effective leadership and strategy development. He is a regular contributor to professional magazines and journals, is the joint author, with Shan Rajogopal of Sun Tzu and the Project Battleground and author of The Bending Moment: Energizing Corporate Business Strategy, both published by Palgrave Macmillan.

Table of Contents

Conflicts of Sustainability Global Business Strategic Conflict Environmental Change Resources Waste Social Change Individual Versus Group Pollution Trading Ethical Trading Technology Impacts Energy Regulation Corporate Governance Risk Management Brand Management Stakeholder Values Sustainable Development Eco-efficiency Off-shoring and Outsourcing Future Focus Profit from CSR Change Management Measuring Progress not Rhetoric Infrastructure Balance Alternative Business Models Competitive Balance Collaborating for the Future Creating Sustainable Value Common Sense Leadership