Corporate Information Strategy and Management: Text and Cases / Edition 8

by Lynda M Applegate, Deborah L Soule, Robert D. Austin

Overview

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Product Details

ISBN-13:	9780073402932
Publisher:	McGraw-Hill Higher Education
Publication date:	12/22/2008
Edition description:	New Edition
Pages:	528
Product dimensions:	7.50(w) x 9.20(h) x 1.00(d)

About the Author

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.


Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Table of Contents

Preface

Introduction: The Challenges of Managing in a Network Economy

Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)

Module 1: Business Impacts

Chapter 1: IT and Strategy

Chapter 2: IT and Organization

Chapter 3. Extending the Enterprise

Chapter 4. Making the Case for IT

Case #1-1 Charles Schwab in 2002 (HBS #803-070)

Case #1-2 Learning from Leapfrog (HBS #804-062)

Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)

Case #1-4 Global Healthcare Exchange (HBS #804-002)

Article #1-5 IT Doesn’t Matter with Letters to the Editor (HBR #3566)

Module 2: Managing Networked Infrastructure and Operations

Chapter 5. Understanding Internetworking Infrastructure

Chapter 6. Assuring Reliable and Secure IT Services

Chapter 7. Managing Diverse IT Infrastructures

Case #2-1 CareGroup (HBS #303-097)

Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)

Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)

Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)

Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)

Module 3: Managing and Leading a Networked IT Organization

Chapter 8. Organizing and Leading the IT Function

Chapter 9. Managing IT Outsourcing

Chapter 10. A Portfolio Approach to IT Projects

Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)

Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)

Case #3-3 Rakuten (HBS #305-050)

Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149)

Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)

Conclusion: The Challenges of Managing in a Network Economy Revisited

Case #C-1 UCB (HBS #304-096)

Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)

Annotated Bibliography

Index