Copywriting: Successful Writing for Design, Advertising and Marketing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
1012413532
Copywriting: Successful Writing for Design, Advertising and Marketing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
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Copywriting: Successful Writing for Design, Advertising and Marketing
240Copywriting: Successful Writing for Design, Advertising and Marketing
240Paperback(New Edition)
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Product Details
ISBN-13: | 9781780670003 |
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Publisher: | Laurence King Publishing |
Publication date: | 10/31/2012 |
Edition description: | New Edition |
Pages: | 240 |
Product dimensions: | 6.70(w) x 9.60(h) x 0.90(d) |
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