Copywriting Second Edition: Successful Writing for Design, Advertising, Marketing

by Mark Shaw

Overview

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Product Details

ISBN-13:	9781780674001
Publisher:	Quercus Publishing
Publication date:	10/18/2012
Sold by:	Hachette Digital, Inc.
Format:	eBook
Sales rank:	470,856
File size:	25 MB
Note:	This product may take a few minutes to download.

About the Author

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organisations. He died in 2017.