Consumer Behavior / Edition 11

by Leon Schiffman, Joseph Wisenblit

Overview

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
• Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
• Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
• Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Product Details

ISBN-13:	9780132544368
Publisher:	Pearson Education
Publication date:	01/27/2014
Pages:	504
Product dimensions:	11.30(w) x 14.60(h) x 1.20(d)

About the Author

About our authors

Leon G. Schiffman, PhD, most recently the J. Donald Kennedy Endowed Chair Distinguished Chaired Professor of Marketing at St. Johns University, The Peter J. Tobin College of Business. He is currently a professor emeritus at the university. He was previously the Lippert Distinguished Scholar of Marketing at the Zicklin School of Business of Baruch College of the City University of New York. In addition, he was Professor and Chairperson of the Marketing Department at the Graduate School of Management at Rutgers University, and a member of the faculty at Pace University.

Professor Schiffman is a nationally recognized expert on the behavior of the older consumer since his pioneering research on the psychological and sociological aspects of perceived age and innovative behavior of this segment. He has been published in numerous major marketing journals on a wide variety of topics and is frequently referenced by other researchers. He has spoken at over 100 national and international conferences in 35 countries. He has coauthored Consumer Behavior (Pearson), for all of its 12 editions, which have been translated into several international editions and have been adopted by over 175 higher education institutions in the US.

The recipient of various awards and honors, Dr. Schiffman has also participated in more than 60 PhD dissertation committees, 25 of which he chaired. As a research practitioner, he founded a market research company where he has conducted qualitative and lifestyle research and strategic planning for such national and international firms as AT&T, Citibank, The Hertz Corporation, Lever Brothers, Mobil Oil, and Patek Phillipe. He has also served on several boards of directors. Currently he serves on the board of directors of the Mandl Medical College.

Joe Wisenblit received his PhD and Master of Philosophy from the City University of New York, and his MBA and BBA from Baruch College. He has gained national and global recognition for his research into crisis communications, voluntary simplicity, economic stagflation, marketing solar energy, targeting mature consumers, and services marketing. His research spans across managerial and pedagogical facets and has been featured in top-tier scholarly journals and presented in scores of conferences and seminars.

Dr. Wisenblit's landmark framework on integrating technology into the marketing curriculum, published in the Journal of Marketing Education, received an outstanding article award and has remained one of marketing's most widely cited pedagogical works. Presently, his research is focused on targeting children on the internet and via mobile devices, including the impact of parental styles and children's responses to mobile gaming apps developed by marketers. He is also completing an MFA in creative writing at Columbia University and writing fiction and nonfiction for children and young adults.

Table of Contents

PART I:

CONSUMERS, MARKETERS, AND TECHNOLOGY

Chapter 1: Technology-Driven Consumer Behavior

Chapter 2: Segmentation, Targeting, and Positioning

PART II:

THE CONSUMER AS AN INDIVIDUAL

Chapter 3: Consumer Motivation and Personality

Chapter 4: Consumer Perception

Chapter 5: Consumer Learning

Chapter 6: Consumer Attitude Formation and Change

PART III:

COMMUNICATION AND CONSUMER BEHAVIOR

Chapter 7: Persuading Consumers

Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media

Chapter 9: Reference Groups and Word-of-Mouth

PART IV:

CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

Chapter 10: The Family and Its Social Standing

Chapter 11: Culture’s Influence on Consumer Behavior

Chapter 12: Subcultures and Consumer Behavior

Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective

PART V:

CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH

Chapter 14: Consumer Decision-Making and Diffusion of Innovations

Chapter 15: Marketing Ethics and Social Responsibility

Chapter 16: Consumer Research

Editorial Reviews

A revised comprehensive text (4th ed., 1991) for both graduate and undergraduate students, balancing behavioral concepts, research findings, and applied marketing examples to explain the relevant concepts upon which the discipline of consumer behavior is based. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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