Conducting a Survey: Techniques for a Term Project / Edition 1

by Lawrence Orcher

Overview

• The detailed step-by-step directions make it ideal for use by students who are conducting their first research project.

• The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow.

• Covers only methods that are realistic for use by students who are conducting a survey within a single semester.

• For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated.

• The firsthand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods.

• Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master’s degree project.

Product Details

ISBN-13:	9781884585722
Publisher:	Taylor & Francis
Publication date:	09/01/2006
Edition description:	New Edition
Pages:	140
Product dimensions:	8.25(w) x 11.00(h) x (d)

Table of Contents

Chapter 1 A Survey As a Term Project Chapter 2 Identifying a Topic for a Survey Chapter 3 Formulating Research Purposes Chapter 4 Locating Related Literature Chapter 5 Writing a Literature Review Chapter 6 Selecting a Sample Chapter 7 Identifying Existing Instruments Chapter 8 Constructing Instruments Chapter 9 Measuring Demographics Chapter 10 Administering Instruments Chapter 11 Analysis: Percentages Chapter 12 Analysis: Averages and Measures of Variability Chapter 13 Analysis: Correlation Chapter 14 Writing a Survey Research Report Appendix A Preparing a Research Proposal Appendix B An Overview of Reliability and Validity Appendix C Introduction to Statistical Significance Appendix D Free Internet Programs to Calculate Statistics