Table of Contents
Acknowledgments vii
Introduction ix
Research Foundation of the Book x
Organization of the Book x
1 COLOR PLANNING PATHWAYS 1
Challenges of Color Planning 3
Color Planning Framework 7
Contemporary Color: Truth-to-Materials 9
Historic Color: Fallingwater 11
Summary 17
2 ART AND SCIENCE OF COLOR 19
Color Concepts and Systems 21
Summary 42
3 COLOR PERCEPTION 43
Color Constancy 44
Lighting Processes 44
Summary 62
4 COLOR FOR PREFERENCE 63
Color Marketing and Preference Research 63
Stories Behind Color Names 68
Cinnabar: Residential Design 70
Firehouse Red: Adaptive Use 79
Kiwi and Tangerine: Workplace 82
Color Marketing: Model Condominium 86
Summary 89
Research Notes 90
5 COLOR COMPOSITION 91
Color-Form Relationships 91
Value Relationships 92
Color Progression and Transition 99
Integrated Color: Workplace 102
Kinetic Color: Workplace 108
Summary 112
6 COLOR FOR COMMUNICATION 113
Origins of Color Meaning 113
Color, Design, and the Market 116
Color Associations Applied 118
Summary 137
Research Notes 137
7 COLOR FOR ENGAGEMENT 139
The Effects of Color 139
Applied Research 142
Consumer Experiences, Services, and Health 143
Summary 164
Research Notes 165
8 COLOR FOR PRAGMATICS 167
Not-So-Big House 168
Origins of Color Pragmatics 170
Paint Pragmatics 173
Sustainable Strategies 182
Summary 183
9 COLOR CRITERIA IN CONCERT 185
Color Processes Revealed 185
Experiential Color: Designing the Aquarium 186
Color Interpretation 197
Experiencing Interior Color: Inside-Out 199
Bibliography 203
Design and Photography Credits 207
Index 209