Color - Messages & Meanings: A PANTONE Color Resource / Edition 1

by Leatrice Eiseman

Overview

• Features up-to-date color combination guidelines

• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Product Details

ISBN-13:	9780971401068
Publisher:	Adams Media
Publication date:	11/29/2006
Pages:	144
Product dimensions:	10.64(w) x 11.00(h) x 0.42(d)

About the Author

Leatrice Eiseman is the executive director of the PANTONE® color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.