Table of Contents
Chapter 1: Mass CommunicationWhat Is Mass Communication?Theories of Mass CommunicationMass Communication MethodsMass Communication in SocietyTrends in Mass CommunicationSkillsChapter 2: Advertising and MarketingWhat Is Advertising?MarketingCareers in Advertising and MarketingInsider Insight: Tonya Hottmann, Director of MarketingAdvertising and Marketing Jobs: By the NumbersSkills Needed for Advertising and MarketingAdvertising and Marketing VocabularyJob Search TermsChapter 3: Public RelationsWhat Is Public Relations?History of Public RelationsPublic Relations TodayCareers in Public RelationsPublic Relations DutiesInsider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)Insider Insight: Alexandra Sabbag, Founder and PrincipalInsider Insight: Erin Spain, Communications DirectorPublic Relations Jobs: By the NumbersSkills Needed for Public RelationsJob Search TermsChapter 4: JournalismWhat Is Journalism?History of JournalismJournalism TodayCareers in JournalismInsider Insight: Natalie Brunell, Television News ReporterInsider Insight: Katey Mc Farlan, BloggerInsider Insight: Lee Wolverton, Managing EditorJournalism Jobs: By the NumbersSkills Needed for JournalismJob Search TermsChapter 5: Mass Communication Careers in BusinessWhat Is Business?The Role of Mass Communication in BusinessMass Communication Careers in BusinessInsider Insight: Keri Gavin, Director of Host Relations and Customized TrainingInsider Insight: Megan Sommer, Corporate RecruiterMass Communication Careers in Business: By the NumbersSkills Needed for Mass CommunicationChapter 6: PublishingWhat Is Publishing?HistoryToday’s TrendsCareers in PublishingCareer DomainsInsider Insight: Paddy Calistro, President and CEOInsider Insight: Moira Kerrigan, Associate Director of MarketingInsider Insight: Jen Brady, Advertising AssociatePublishing Jobs: By the NumbersSkills Needed for PublishingChapter 7: Telecommunications and Visual CommunicationWhat Is Telecommunications?Careers in TelecommunicationsInsider Insight: Dutch Wargo, CameramanSkills Needed for TelecommunicationsJob Search TermsWhat Is Visual Communication?Careers in Visual CommunicationInsider Insight: Katie Dolciato, Associate Art DirectorSkills Needed for Visual CommunicationWhat Is Public Administration?Job Search TermsTelecommunications and Visual Communication Jobs: By the NumbersChapter 8: Public AdministrationWhat Is Public Administration?Careers in Public AdministrationInsider Insight: Jim Norris, Village ManagerInsider Insight: Michael Crotty, Assistant Village Manager/Director of Human ResourcesPublic Administration Jobs: By the NumbersSkills Needed for Public AdministrationJob Search TermsChapter 9: NonprofitsWhat Are Nonprofits?Careers in NonprofitsInsider Insight: Emily Anderly, Fund-Raising DirectorInsider Insight: Linda J. Smith, Marketing DirectorNonprofit Jobs: By the NumbersSkills Needed for NonprofitsJob Search TermsChapter 10: SkillsHard SkillsSoft SkillsInterpersonal SkillsPersonalityConclusionChapter 11: PreparationPersonal BrandingOnline PresencePortfoliosChapter 12: ExperienceInternshipsVolunteer WorkCourse ProjectsPart-Time WorkClosing Tips for ExperienceChapter 13: Searching and Applying for JobsJob SearchingJob ApplicationsConclusionChapter 14: InterviewingPreparationExecutionFollow-UpChapter 15: Career Success StrategiesAdjustment and AssimilationContinued LearningMentoringReferencesIndexAbout the Author