Business Strategy in a Semiglobal Economy / Edition 1

by Panos Mourdoukoutas

Overview

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

Product Details

ISBN-13:	9780765613417
Publisher:	Taylor & Francis
Publication date:	01/31/2006
Pages:	232
Product dimensions:	6.00(w) x 9.00(h) x (d)

Table of Contents

Exhibits; * Preface; * Acknowledgements; 1. Introduction: The Rise of the Semiglobal Economy; Part I. The Two Segments of the Semiglobal Economy; 2. The Highly Globalized Segment; 3. The Highly Localized Segment; Part II. The Portrait of the Semiglobal Corporation; 4. Vision; 5. Competitive Strategy; 6. Coordination; 7. Communication; 8. Motivation; 9. Summary and Conclusions; Index.