Business Analytics: Progress On Applications In Asia Pacific

by Jorge L C Sanz

Overview

Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understanding and it is hoped, gain the elusive 'competitive edge'. The rapid development of Business Analytics is impacting all enterprise competences profoundly and classical business professions are being redefined by a much deeper interplay between business and information systems.As computing capabilities for analysis has moved outside the IT glass-house and into the sphere of individual workers, they are no longer the exclusive domain of IT professionals but rather accessible to all employees. Complex open-source data analytics packages and client-level visualization tools deployed in desktops and laptops equip virtually any end-user with the instruments to carry out significant analytical tasks. All the while, the drive to improve 'customer experience' has heightened the demand for data involving customers, providers and entire ecosystems.In response to the proliferation of Business Analytics, a new Center and Masters of Science Program was introduced at the National University of Singapore (NUS). The Center collaborates with over 40 different external partner organizations in Asia-Pacific with which all MSBA students undertake individual projects. Business Analytics: Progress on Applications in Asia Pacific provides a useful picture of the maturity of the Business Analytics domain in Asia Pacific. For more information about the Business Analytics Center at NUS, visit the website at: msba.nus.edu/

Product Details

ISBN-13:	9789813149298
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	11/17/2016
Pages:	884
Product dimensions:	6.20(w) x 9.10(h) x 1.20(d)

Table of Contents

Preface ix

Acknowledgments xvii

1 Leveraging of Big Data from Manufacturing Facilities to Create New Business Insights Gemma Braganza 1

2 Price Erosion and Sales Volume Analysis of China Smart-Phone Market Lin Fangbin 16

3 Heavy Maintenance Profitability Yield Analysis Chai Chin Leong 58

4 Supply Chain Analytics Lee Zhi Hui Alvin 79

5 Storage Technologies for Data Reservoir Balaji Rajamani 104

6 Visualization Tools Assessment and Sustainability Analytics Huang Wenchang Alison 127

7 Application of Analytics in Improving Efficiency of Transaction Surveillance Chan Chung Ying 166

8 Predicting Five Year Revenues for Banking Cash Management Lee Seng Yin Daniel 184

9 Big Data Analytics: Implications for an International Reinsurer Liang Fang-Yu 204

10 Consumer Behavior for Credit Card Campaigns Guillaume Soule 251

11 Exploring Accuracy and Efficiency of Preventive Maintenance Prediction with Machine Learning Techniques Lim Wei Bin Kelvin 286

12 Estimation of Queue Length and Analysis of Reneging Effects in a Bank Branch Setting Puneet Goyal 325

13 Customer Insights for Insurance Companies Shishir Jain 366

14 Establishing the Liquidity Profile of Non-Maturity Demand Products Vijayalakshmi Mulakalapalli 401

15 Finance Net-Interest Margin Analysis with Qlikview Zheng Arthur 432

16 Online Visitor Classification and Unified Creation with Clickstream Data Gopala Raju 454

17 Business Analytics for Price Optimization Chua Hui Xiang 488

18 Skin Care Product Aggregator Gong Yan 510

19 Study on Factors Associated with Bounce Rates on Consumer Product Websites Sng Yun Fei 526

20 Personalised Knowledge-Based Recommender System for Travel Planning Li Yiwang Linus 547

21 A Model for Sales Forecasting and Stock Management Tom Stephens 565

22 Business Analytics in Airport Operations for Improved Customer Experience Himanshu Jaggi 589

23 Profiling of Train Station Staff to Improve Customer Experience Ong Pei Sin 621

24 Data Mapping and Financial Dashboards Wong Ai Wen 641

25 Procurement Demand Aggregation Chew Tze Hoong 664

26 Understanding Buffett Indicators in Different Industries Wu Keyuan 685

27 On the Possibility of Arbitrage Around Announcements Karthik Narayan Pasupathy 711

28 Application of Predictive Analytics to Stock Price Directional Volatility and Direction Boo See Yang 733

29 Profiling of Patient Waiting Times at Hospital Outpatient Pharmarcy Lim You Seng Eric 759

30 Automated Analytics Process - The Next Stage of Competition on Analytics Lu John Jian An 781

31 Discovering Actionable Insights from Online Reviews Using Unstructured Content Analytics Ji Jun Yao 803

32 Knowledge Discovery on Unstructured Data Liang Nanxing Ethan 828