Building Book Buzz: A Guide to Managing Publicity for Authors, by an Author

Building Book Buzz: A Guide to Managing Publicity for Authors, by an Author

by Athena Hernandez
Building Book Buzz: A Guide to Managing Publicity for Authors, by an Author

Building Book Buzz: A Guide to Managing Publicity for Authors, by an Author

by Athena Hernandez

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Overview

So, you wrote a book. Now there's a guide to help you promote that book.

Sometimes, we just need a confidence boost. And given the rapidly evolving book publishing world that we're navigating--I'd say that time is now. Because the publishing landscape is expanding. Space on bookshelves is shrinking as demand grows. And readers have more options than ever. Some might say it's the best of times and the most stressful of times. As authors, we must balance our love of writing with the business of marketing our books. It can be exhausting and intimidating.

That's why I'm offering my fellow authors a roadmap to navigate the complexities of book publicity and marketing. And I'll be your guide, helping you take the guess work out of book promotion and replacing it with the confidence to do it yourself.

Combining my wisdom as an author who has walked the same path, and my expertise as a marketing and communications executive with a quarter century of experience, this guide equips writers with the tools they need to become their own literary champions.

It's filled with information, advice, and examples from creating your author brand, to developing marketing plans and publicity timelines, mastering reader engagement and maximizing book reviews, to tips for working with the media and advice for sustaining long-term book promotion. From the first word to the final chapter, plus a collection of resources to get you started, you've found a trusted companion and an indispensable resource for authors at all stages of their careers.

Welcome to the hive, where you build the buzz for your book.

Product Details

ISBN-13: 9781737743965
Publisher: Lovestruck Publishing
Publication date: 02/06/2024
Pages: 134
Product dimensions: 6.00(w) x 9.00(h) x 0.29(d)

About the Author

Athena W. Hernandez is a storyteller. With over 25 years as a marketing and communications executive, she is also an author and literacy advocate. Armed with a BA in English and an MFA in writing for children and young adults, she not only crafts captivating stories, but she also guides fellow wordsmiths on the path to publicity prowess.

As a champion for aspiring authors, she has evolved and combined her talents to weave her marketing and publicity expertise into a tapestry of author empowerment.

During the pandemic, Athena added a touch of contemporary romance magic to her repertoire and published her first novel under the enchanting pen name Leila Love. A fierce supporter of storytelling, she also serves the romance writing community as the membership committee chair of the Romance Writers of America.
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She has helped shape some of the most compelling stories of our time during her decades-long career including reuniting child victims of Hurricane Katrina, the launch of Maryland's first full-day kindergarten program, and electing Maryland's first Black governor.

Currently, she commands the stage as the Director of Marketing and Communications for the Congressional Black Caucus Foundation and volunteers with Reach Incorporated's Teen Publishing Project, infusing stories with the power to change narratives both on and off the page.
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