Arts Management / Edition 2

by Derrick Chong

Overview

The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field.

With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management of arts and cultural organizations. These are highly charged debates, since arts managers are expected to reconcile managerial, economic and aesthetic objectives. Topics include:

• arts and the State, with reference to the instrumentalism of the arts and culture
• business and the arts
• ownership and control of arts organizations
• arts consumption and consumers, including audience development and arts marketing
• managing for excellence and artistic integrity
• financial investing in the arts, namely fine arts funds and theatre angels
• philosophies of philanthropy

Incorporating a deliberately diverse range of sources, Arts Management is essential reading for students on arts management courses and provides valuable insights for managers already facing the management challenges of this field.

Product Details

ISBN-13:	9780415423915
Publisher:	Taylor & Francis
Publication date:	12/21/2009
Series:	Discovering the Creative Industries
Edition description:	REV
Pages:	268
Product dimensions:	6.10(w) x 9.10(h) x 0.70(d)

About the Author

Derrick Chong is Senior Lecturer in Management at Royal Holloway, University of London, UK. He is the author of Arts Management (Routledge, 2002) and co-author of The Art Business with Iain Robertson (Routledge, 2008).

Table of Contents

Preface vii

1 Introduction 1

Foundations of arts management 2

Defining arts management 5

Keywords in arts management 9

Rise of managerialism in arts management 16

Arts management systems 17

Organizational metaphors 23

Structure of the text 26

Section I Institutional Partners 31

2 Arts and the State 33

Arts and cultural policy 33

Cultural economics: Baumol's cost disease and economic impact studies 43

Instrumentalism of the arts and culture 52

3 Business and the Arts 59

Business support for the arts 60

Arts enhancing business relationships 67

Business learning from the arts 73

Section II Relationships with Stakeholders 81

4 Ownership and Control of Arts Organizations 83

Commercial arts enterprises 83

Trustees and elite arts patronage 94

Institutional isomorphism 102

Appendix: Philosophies of philanthropy 107

5 Arts Consumption and Consumers 115

Arts appreciation and taste formation 116

Audience development 124

Art collecting and collectors 127

Appendix: Marketing and the arts 131

6 Managing for Excellence and Artistic Integrity 143

Organization as social system 145

Imagining organizations 148

On leadership studies 156

Parallel administrative hierarchies 159

Appendix: Personal development in arts management 164

Section III Wealth and the Economy 167

7 Financial Investing in the Arts 169

Fine art investment funds 171

Theatre angels 177

Appendix: Alternative passion investments 184

8 Globalization and the Art World 189

Power brands and the experience economy 190

Dealers as market makers for contemporary art 196

Leveraging art museums for audience and identity 205

Notes 214

Bibliography 224

Index 241