Advancing the Story: Broadcast Journalism in a Multimedia World / Edition 2

by Debora Halpern Wenger, Deborah Potter

Overview

It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

Product Details

ISBN-13:	9781608717149
Publisher:	SAGE Publications
Publication date:	02/15/2011
Edition description:	Second Edition
Pages:	416
Product dimensions:	7.50(w) x 9.00(h) x 0.70(d)

About the Author

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists’ Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina–Charlotte.

Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded News Lab (www.newslab.org), a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program “Religion & Ethics Newsweekly.” Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the “Handbook of Independent Journalism.” She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.

Table of Contents

The Multimedia Mind-Set
Finding the Story
Multimedia Newsgathering
Reporting in Depth
Writing the Story
Multimedia Storytelling
Writing for the Web
Producing for the Web
Producing for Multiple Platforms
Delivering the News
Multimedia Ethics
Getting Ready for the Real World