Title: The Hidden Persuaders, Author: Vance Packard
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Author: Thomas Frank
Title: Advertising Cultures / Edition 1, Author: Timothy de Waal Malefyt
Title: Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work / Edition 1, Author: Ted Brader
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Title: Endless Propaganda: The Advertising of Public Goods / Edition 1, Author: Paul Rutherford
Title: Consuming Environments: Television and Commercial Culture / Edition 1, Author: Steve Craig
Title: Election Campaigning: The New Marketing of Politics / Edition 1, Author: Dennis Kavanagh
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising / Edition 3, Author: Kathleen Hall Jamieson
Title: Living Up to the Ads: Gender Fictions of the 1920s, Author: Simone Weil Davis
Title: Diversity in Advertising: Broadening the Scope of Research Directions / Edition 1, Author: Jerome D. Williams
Title: Persuasion in Advertising / Edition 1, Author: John O'Shaugnessy
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
Title: The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s / Edition 1, Author: Ellen Gruber Garvey
Title: Kodak and the Lens of Nostalgia / Edition 1, Author: Nancy Martha West
Title: Global Electioneering: Campaign Consulting, Communications, and Corporate Financing / Edition 1, Author: Gerald Sussman
Title: Popular Music as Promotion: Music and Branding in the Digital Age / Edition 1, Author: Leslie M. Meier
Title: Television Myth and the American Mind / Edition 2, Author: Hal Himmelstein
Title: A New Beginning: A Textual Frame Analysis of the Political Campaign Film / Edition 1, Author: Joanne Morreale
Title: Applying Social Cognition to Consumer-Focused Strategy / Edition 1, Author: Frank R. Kardes
Title: The Language of Advertising / Edition 1, Author: Torben Vestergaard

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