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Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives / Edition 1, Author: Barbara Mueller
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Communicating with the…
by Barbara Mueller
Paperback $63.55
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Paperback $95.00
Title: A Reader in Marketing Communications / Edition 1, Author: Philip Kitchen
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A Reader in Marketing…
by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
Hardcover $240.00
Title: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan / Edition 1, Author: Keiko Tanaka
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Advertising Language: A…
by Keiko Tanaka
Paperback $63.99
Title: Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths / Edition 1, Author: John Philip Jones
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Fables, Fashions, and Facts…
by John Philip Jones
Paperback $95.00
Title: Effective Advertising: Understanding When, How, and Why Advertising Works / Edition 1, Author: Gerard J. Tellis
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Effective Advertising:…
by Gerard J. Tellis
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Paperback $129.00
Title: Advertising and Promotion / Edition 3, Author: Chris Hackley
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Advertising and Promotion /…
by Chris Hackley, Rungpaka Amy Hackley
Paperback $65.00
Title: The Language of Advertising / Edition 1, Author: Torben Vestergaard
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The Language of Advertising /…
by Torben Vestergaard, Kim Schroder
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Paperback $53.75
Title: Essentials of Contemporary Advertising / Edition 2, Author: William F. Arens
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Essentials of Contemporary…
by William F. Arens, David Schaefer, Michael F. Weigold
Paperback $181.33
Title: Visual Persuasion: The Role of Images in Advertising / Edition 1, Author: Paul P. Messaris
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Visual Persuasion: The Role of…
by Paul P. Messaris
Paperback $179.00
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
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Paperback $54.95
Title: Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries, Author: Jean J. Boddewyn
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Global Perspectives on…
by Jean J. Boddewyn
Hardcover $95.00
Title: Integrated Advertising, Promotion, and Marketing Communications / Edition 7, Author: Kenneth E. Clow
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Integrated Advertising,…
by Kenneth E. Clow, Donald E. Baack
Paperback from $167.12 $239.99 Current price is $167.12, Original price is $239.99.
Title: Advertising Creative: Strategy, Copy, and Design / Edition 4, Author: Tom Altstiel
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Advertising Creative: Strategy…
by Tom Altstiel, Jean M. Grow
Paperback $103.00
Title: Principles of Advertising: A Global Perspective, Second Edition / Edition 1, Author: Monle Lee
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Principles of Advertising: A…
by Monle Lee, Carla Johnson
Hardcover $180.00
Title: Persuasive Signs: The Semiotics of Advertising / Edition 1, Author: Ron Beasley
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Persuasive Signs: The…
by Ron Beasley, Marcel Danesi
#4 in Series
Hardcover $59.99
Title: Going Dirty: The Art of Negative Campaigning / Edition 2, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Hardcover $133.00
Title: Persuasive Imagery: A Consumer Response Perspective / Edition 1, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott, Rajeev Batra
Paperback $63.99
Title: M: Advertising / Edition 3, Author: Michael F. Weigold
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M: Advertising / Edition 3
by Michael F. Weigold, William Arens
Paperback from $78.01 $106.75 Current price is $78.01, Original price is $106.75.

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