Title: Television Myth and the American Mind / Edition 2, Author: Hal Himmelstein
Title: The Sponsor: Notes on Modern Potentates / Edition 1, Author: Erik Barnouw
Title: Advertising Management / Edition 1, Author: Donald W Jugenheimer
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy