Title: Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory / Edition 1, Author: Shelby D. Hunt
Title: Market Research Methods in the Sports Industry, Author: Neven Seric
Title: The Art and Science of Interpreting Market Research Evidence / Edition 1, Author: D. V. L. Smith
Title: Power Control Exchange Framework of Accounting: Applications to Management Control Systems / Edition 1, Author: Marc J. Epstein
Title: Review of Marketing Research, Author: Naresh K. Malhotra
Title: Statistical Methods in Food and Consumer Research, Author: Maximo C. Gacula Jr.
Title: Alternative Market Research Methods: Market Sensing / Edition 1, Author: Alison Lawson
Title: The Effect of Advertising and Display: Assessing the Evidence / Edition 1, Author: Robert East
Title: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green / Edition 1, Author: Yoram Wind
Title: Ethnography for Marketers: A Guide to Consumer Immersion / Edition 1, Author: Hy Mariampolski
Title: Modern Marketing Research: Concepts, Methods, and Cases / Edition 1, Author: Fred M. Feinberg
Title: Information-Driven Marketing Decisions: Development of Strategic Information Systems, Author: A. Coskun Samli
Title: Business Research Methods / Edition 4, Author: Alan Bryman
Title: Qualitative Methods in Business Research / Edition 2, Author: Päivi Eriksson
Title: The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing / Edition 1, Author: Terry Smith
Title: Analysing Quantitative Data for Business and Management Students / Edition 1, Author: Charles A Scherbaum
Title: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer / Edition 1, Author: Merlin Stone
Title: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, Author: K. Scott Swan
Title: The Handbook for Focus Group Research / Edition 1, Author: Thomas L. Greenbaum
Title: Qualitative Consumer Research, Author: Naresh K. Malhotra

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