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Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
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Hardcover $350.00
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
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Crisis Communications: A…
by Kathleen Fearn-Banks
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Hardcover $280.00
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Hardcover $240.00
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Hardcover $230.00
Title: The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization / Edition 1, Author: Christian Lahusen
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The Rhetoric of Moral Protest:…
by Christian Lahusen
#76 in Series
Hardcover $210.00
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity / Edition 1, Author: Paul Bruthiaux
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The Discourse of Classified…
by Paul Bruthiaux
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Hardcover $200.00
Title: New Directions in International Advertising Research / Edition 1, Author: S. Tamer Cavusgil
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New Directions in…
by S. Tamer Cavusgil, Charles R. Taylor
#12 in Series
Hardcover $181.99
Title: Concise Encyclopedia of Advertising / Edition 1, Author: Robert E Stevens
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Concise Encyclopedia of…
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Hardcover $180.00
Title: Measuring Advertising Effectiveness / Edition 1, Author: William D. Wells
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Measuring Advertising…
by William D. Wells
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Hardcover $180.00
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
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Hardcover $180.00
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Hardcover $180.00
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Hardcover $153.00
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
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Paperback $151.00
Title: Advertising and Satirical Culture in the Romantic Period, Author: John Strachan
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Advertising and Satirical…
by John Strachan
#74 in Series
Hardcover $135.00
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Hardcover $133.00
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
#70 in Series
Hardcover $130.00
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Paperback $115.00
Title: The Effect of Advertising and Display: Assessing the Evidence / Edition 1, Author: Robert East
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The Effect of Advertising and…
by Robert East
Hardcover $109.99

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