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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
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Words That Sell: The Thesaurus…
by Richard Bayan
Paperback $22.00
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $28.00
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan / Edition 2, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
Hardcover $79.00
Title: Concise Encyclopedia of Advertising / Edition 1, Author: Robert E Stevens
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Concise Encyclopedia of…
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Hardcover $180.00
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
#79 in Series
Hardcover $89.00
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers / Edition 1, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Paperback $53.00
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization / Edition 1, Author: Christian Lahusen
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The Rhetoric of Moral Protest:…
by Christian Lahusen
#76 in Series
Hardcover $210.00
Title: Measuring Advertising Effectiveness / Edition 1, Author: William D. Wells
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Measuring Advertising…
by William D. Wells
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Hardcover $180.00
Title: Advertising Campaign Planning, Author: Avery
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Advertising Campaign Planning
by Avery
Paperback $49.95
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
Paperback $61.99
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
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Paperback $151.00
Title: The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2, Author: Ivan L. Preston
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The Great American Blow-Up:…
by Ivan L. Preston
Paperback $19.95
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: New Directions in International Advertising Research / Edition 1, Author: S. Tamer Cavusgil
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New Directions in…
by S. Tamer Cavusgil, Charles R. Taylor
#12 in Series
Hardcover $181.99
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
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Under the Radar: Talking to…
by Jonathan Bond, Richard Kirshenbaum
#2 in Series
Hardcover $76.00

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