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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $28.00
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
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Words That Sell: The Thesaurus…
by Richard Bayan
Paperback $22.00
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
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Advertising: Concept and Copy …
by George Felton
Paperback $65.00
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
Explore Series
Paperback $54.95
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers / Edition 1, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Paperback $53.00
Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel / Edition 1, Author: John Lichtenberger
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Advertising Compliance Law:…
by John Lichtenberger
Hardcover $95.00
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Paperback $115.00
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Paperback $56.00
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
Explore Series
Hardcover $85.00
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
Paperback $61.99
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Hardcover $153.00
Title: Advertising Campaign Planning, Author: Avery
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Advertising Campaign Planning
by Avery
Paperback $49.95
Title: Truth, Lies, and Advertising: The Art of Account Planning / Edition 1, Author: Jon Steel
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Truth, Lies, and Advertising:…
by Jon Steel
#3 in Series
Hardcover $50.00
Title: Concise Encyclopedia of Advertising / Edition 1, Author: Robert E Stevens
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Concise Encyclopedia of…
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Hardcover $180.00

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