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Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Applying Social Cognition to…
by Frank R. Kardes (Editor), Paul M. Herr (Editor), Jacques Nantel (Editor)
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eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Routledge Handbook of Political Advertising, Author: Christina Holtz-Bacha
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Routledge Handbook of…
by Christina Holtz-Bacha (Editor), Marion R. Just (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Go Figure! New Directions in Advertising Rhetoric, Author: Edward F. McQuarrie
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Go Figure! New Directions in…
by Edward F. McQuarrie, Barbara J. Phillips
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
eBook $63.00
Title: Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman, Author: Edward P. Krugman
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Consumer Behavior and…
by Edward P. Krugman
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eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
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The Marketing Power of Emotion
by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: The Case For Make Believe: Saving Play in a Commercialized World, Author: Susan Linn
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The Case For Make Believe:…
by Susan Linn
eBook $14.49 $18.99 Current price is $14.49, Original price is $18.99.
Title: Fables Of Abundance: A Cultural History Of Advertising In America, Author: Jackson Lears
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Fables Of Abundance: A…
by Jackson Lears
eBook $13.99
Title: Madison Avenue and the Color Line: African Americans in the Advertising Industry, Author: Jason Chambers
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Madison Avenue and the Color…
by Jason Chambers
eBook $26.49 $34.95 Current price is $26.49, Original price is $34.95.
Title: Readings in Advertising, Society, and Consumer Culture, Author: Roxanne Hovland
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Readings in Advertising,…
by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan, Author: Alan Bradshaw
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Advertising Revolution: The…
by Alan Bradshaw, Linda Scott
eBook $9.99
Title: Diversity in Advertising: Broadening the Scope of Research Directions, Author: Jerome D. Williams
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Diversity in Advertising:…
by Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor)
eBook $51.99 $68.95 Current price is $51.99, Original price is $68.95.
Title: Santa Fe: The Chief Way, Author: Robert Strein
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Santa Fe: The Chief Way
by Robert Strein, John Vaughan, C. Fentron Richards
eBook $8.49 $9.99 Current price is $8.49, Original price is $9.99.
Title: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Author: Martin Lindstrom
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Brandwashed: Tricks Companies…
by Martin Lindstrom, Morgan Spurlock (Foreword by)
eBook $15.99
Title: Creating Ever-Cool: A Marketer's Guide to a Kid's Heart, Author: Gene Del Vecchio
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Creating Ever-Cool: A Marketer…
by Gene Del Vecchio
eBook $18.49 $24.00 Current price is $18.49, Original price is $24.00.
Title: The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers, Author: Eric Clark
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The Real Toy Story: Inside the…
by Eric Clark
eBook $13.99
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller (Introduction)
eBook $12.99 $16.95 Current price is $12.99, Original price is $16.95.
Title: Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire, Author: Kevin Goldman
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Conflicting Accounts: The…
by Kevin Goldman
eBook $11.99
Title: Fascinate: How to Make Your Brand Impossible to Resist, Author: Sally Hogshead
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Fascinate: How to Make Your…
by Sally Hogshead
eBook $19.49 $25.99 Current price is $19.49, Original price is $25.99.

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