Title: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come, Author: Andrew Essex
Title: The Interplay of Truth and Deception: New Agendas in Theory and Research, Author: Matthew S. McGlone
Explore Series
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation, Author: Steven J. Jackson
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Title: The Attention Merchants: The Epic Scramble to Get Inside Our Heads, Author: Tim Wu
by Tim Wu
Title: The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers, Author: Eric Clark
Title: Advertising to Children on TV: Content, Impact, and Regulation, Author: Barrie Gunter
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Fascinate: Your 7 Triggers to Persuasion and Captivation, Author: Sally Hogshead
eBook $14.99 $19.99 Current price is $14.99, Original price is $19.99.
Title: Careers in Advertising, Author: S. William Pattis
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eBook $14.99 $19.80 Current price is $14.99, Original price is $19.80.
Title: Visual Marketing: From Attention to Action, Author: Michel Wedel
Explore Series
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Return of the Hustle: The Art of Marketing With Music, Author: Eric Sheinkop
eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.
Title: The Material Child: Growing up in Consumer Culture, Author: David Buckingham
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages, Author: William Winston
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Readings in Advertising, Society, and Consumer Culture, Author: Roxanne Hovland
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: The Sponsor: Notes on Modern Potentates, Author: Erik Barnouw
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Title: In Defense of Negativity: Attack Ads in Presidential Campaigns, Author: John G. Geer
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eBook $24.99 $32.99 Current price is $24.99, Original price is $32.99.
Title: Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition, Author: Zoe Sherman
Explore Series
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity, Author: Paul Bruthiaux
Explore Series
eBook $149.99 $199.99 Current price is $149.99, Original price is $199.99.
Title: Pick Me: Breaking Into Advertising and Staying There, Author: Nancy Vonk
eBook $13.49 $17.99 Current price is $13.49, Original price is $17.99.

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