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Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Alessandro Dr Nai
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New Perspectives on Negative…
by Alessandro Dr Nai (Editor), Annemarie Walter (Editor)
eBook $34.99 $46.50 Current price is $34.99, Original price is $46.50.
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
eBook $39.49 $52.00 Current price is $39.49, Original price is $52.00.
Title: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Author: Arthur Asa Berger San Francisco State University
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Ads, Fads, and Consumer…
by Arthur Asa Berger San Francisco State University
eBook $33.00
Title: Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective, Author: S. Bullo
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Evaluation in Advertising…
by S. Bullo
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing, Author: Daniel L. Wardlow
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Gays, Lesbians, and Consumer…
by Daniel L. Wardlow (Editor)
eBook $27.99 $36.99 Current price is $27.99, Original price is $36.99.
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Madison Avenue and the Color Line: African Americans in the Advertising Industry, Author: Jason Chambers
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Madison Avenue and the Color…
by Jason Chambers
eBook $26.49 $34.95 Current price is $26.49, Original price is $34.95.
Title: Handbook of Consumer Psychology, Author: Curtis P. Haugtvedt
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Handbook of Consumer…
by Curtis P. Haugtvedt (Editor), Paul M. Herr (Editor), Frank R. Kardes (Editor)
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eBook $42.99 $56.95 Current price is $42.99, Original price is $56.95.
Title: Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media, Author: Joel Spring
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Educating the Consumer-citizen…
by Joel Spring
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eBook $37.49 $49.95 Current price is $37.49, Original price is $49.95.
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: The Interplay of Truth and Deception: New Agendas in Theory and Research, Author: Matthew S. McGlone
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The Interplay of Truth and…
by Matthew S. McGlone (Editor), Mark L. Knapp (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Applying Social Cognition to…
by Frank R. Kardes (Editor), Paul M. Herr (Editor), Jacques Nantel (Editor)
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eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Persuasive Imagery: A Consumer Response Perspective, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott (Editor), Rajeev Batra (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Imaging in Advertising: Verbal and Visual Codes of Commerce, Author: Fern L. Johnson
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Imaging in Advertising: Verbal…
by Fern L. Johnson
eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: An Irish-American Odyssey: The Remarkable Rise of the O'Shaughnessy Brothers, Author: Colum Kenny
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An Irish-American Odyssey: The…
by Colum Kenny
eBook $37.99 $50.00 Current price is $37.99, Original price is $50.00.
Title: Marketing Madness: A Survival Guide For A Consumer Society, Author: Michael Jacobson
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Marketing Madness: A Survival…
by Michael Jacobson
eBook $41.49 $54.95 Current price is $41.49, Original price is $54.95.
Title: Advertising Cultures, Author: Timothy de Waal Malefyt
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Advertising Cultures
by Timothy de Waal Malefyt (Editor), Brian Moeran (Editor)
eBook $33.99 $44.99 Current price is $33.99, Original price is $44.99.
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz (Editor), Caroline Heide-Jørgensen (Editor)
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eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Deceptive Advertising: Behavioral Study of A Legal Concept, Author: Jef Richards
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Deceptive Advertising:…
by Jef Richards
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eBook $44.99 $59.95 Current price is $44.99, Original price is $59.95.

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