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Title: The Interplay of Truth and Deception: New Agendas in Theory and Research, Author: Matthew S. McGlone
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The Interplay of Truth and…
by Matthew S. McGlone (Editor), Mark L. Knapp (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Visual Marketing: From Attention to Action, Author: Michel Wedel
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Visual Marketing: From…
by Michel Wedel (Editor), Rik Pieters (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Signs in America's Auto Age: Signatures of Landscape and Place, Author: John A. & Keith A. Jakle & Sculle
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Signs in America's Auto Age:…
by John A. & Keith A. Jakle & Sculle
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eBook $28.00
Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Applying Social Cognition to…
by Frank R. Kardes (Editor), Paul M. Herr (Editor), Jacques Nantel (Editor)
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eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Advertising to Children on TV: Content, Impact, and Regulation, Author: Barrie Gunter
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Advertising to Children on TV:…
by Barrie Gunter, Caroline Oates, Mark Blades
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Political Campaigning in Referendums: Framing the Referendum Issue, Author: Holli A. Semetko
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Political Campaigning in…
by Holli A. Semetko, Claes H. de Vreese
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Buyways: Billboards, Automobiles, and the American Landscape, Author: Catherine Gudis
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Buyways: Billboards,…
by Catherine Gudis
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eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
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Audience Economics: Media…
by Philip M. Napoli
eBook $26.99 $35.99 Current price is $26.99, Original price is $35.99.
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media, Author: Joel Spring
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by Joel Spring
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eBook $37.49 $49.95 Current price is $37.49, Original price is $49.95.
Title: Persuasive Imagery: A Consumer Response Perspective, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott (Editor), Rajeev Batra (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
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The Marketing Power of Emotion
by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
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The Marketing Power of Emotion
by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Research in Media Promotion, Author: Susan Tyler Eastman
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Research in Media Promotion
by Susan Tyler Eastman (Editor)
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eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
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eBook $30.49 $40.00 Current price is $30.49, Original price is $40.00.
Title: The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s, Author: Ellen Gruber Garvey
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The Adman in the Parlor:…
by Ellen Gruber Garvey
eBook $29.49 $38.99 Current price is $29.49, Original price is $38.99.

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