Title: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Author: Arthur Asa Berger
Title: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Author: Arthur Asa Berger San Francisco State University
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Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Title: Buyways: Billboards, Automobiles, and the American Landscape, Author: Catherine Gudis
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Title: Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work, Author: Ted Brader
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Title: Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media, Author: Joel Spring
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