Title: Attention, Attitude, and Affect in Response To Advertising, Author: Eddie M. Clark
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Title: Diversity in Advertising: Broadening the Scope of Research Directions, Author: Jerome D. Williams
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Title: Television and Political Advertising: Volume I: Psychological Processes, Author: Frank Biocca
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Title: Advertising and Consumer Citizenship: Gender, Images and Rights, Author: Anne M. Cronin
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Title: Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman, Author: Edward P. Krugman
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Title: Feminist Perspectives on Advertising: What's the Big Idea?, Author: Dunja Antunovic
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Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Title: Advertising Progress: American Business and the Rise of Consumer Marketing, Author: Pamela Walker Laird
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