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Title: Cases and Select Readings in Health Care Marketing, Author: William Winston
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Title: Directing Health Messages Toward African Americans: Attitudes Toward Health Care and the Mass Media, Author: Judith L. Sychev
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Title: SERVICES MARKETING (9TH ED): People, Technology, Strategy, Author: Jochen Wirtz
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Title: Marketing and Retail Pharmacy, Author: Colin Gilligan
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Title: Marketing Mental Health Services to Managed Care, Author: William Winston
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Title: Tourism, Hospitality and Digital Transformation: Strategic Management Aspects, Author: Kayhan Tajeddini
Explore Series
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Title: Marketing and Healthcare Organizations, Author: Colin Gilligan
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Title: Constructing the Persuasive Portfolio: The Only Primer You'll Ever Need, Author: Margaret Fletcher
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Title: How to Launch an Author Awards Program at Your Library: Curating Self-Published Books, Reaching Out to the Community, Author: Julianne T. Stam
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Title: MBA for Healthcare, Author: Joseph S. Sanfilippo
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Title: Marketing Implant Dentistry: Attract and Influence Patients to Accept Your Dental Implant Treatment Plan, Author: Marcus Hines
Title: Marketing the Group Practice: Practical Methods for the Health Care Practitioner, Author: William Winston
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Title: American Architects and the Mechanics of Fame, Author: Roxanne Kuter Williamson
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Title: Marketing in the Service Industries: Marketing Service Inds, Author: Gordon Foxall
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Title: Public Mental Health Marketing: Developing a Consumer Attitude, Author: Donald Self
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Title: How To Write a Marketing Plan for Health Care Organizations, Author: William Winston
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Title: Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing, Author: William Winston
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