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Title: Consumer Brand Relationships: Meaning, Measuring, Managing, Author: M. Fetscherin
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Consumer Brand Relationships:…
by M. Fetscherin (Editor), T. Heilmann (Editor)
eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Fashion Branding and Consumer Behaviors: Scientific Models, Author: Tsan-Ming Choi
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Fashion Branding and Consumer…
by Tsan-Ming Choi (Editor)
Explore Series
eBook $81.99 $109.00 Current price is $81.99, Original price is $109.00.
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
eBook $86.49 $115.00 Current price is $86.49, Original price is $115.00.
Title: Brands, Competition Law and IP, Author: Deven R. Desai
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Brands, Competition Law and IP
by Deven R. Desai (Editor), Ioannis Lianos (Editor), Spencer Weber Waller (Editor)
eBook $97.99 $130.00 Current price is $97.99, Original price is $130.00.
Title: Developing Insights on Branding in the B2B Context, Author: Nikolina Koporcic
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Developing Insights on…
by Nikolina Koporcic (Editor), Maria Ivanova-Gongne (Editor), Anna-Greta Nystrom (Editor), Jan-Ake Tornroos (Editor)
eBook $100.00
Title: Handbook of Brand Relationships, Author: Deborah J. MacInnis
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Handbook of Brand…
by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.

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