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Title: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers, Author: George S Day
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Title: Getting Attention: Leading-Edge Lessons for Publicity and Marketing, Author: Susan Y Kohl
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Title: The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation, Author: Jarol B. Manheim
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Title: Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy, Author: Valarie A. Zeithaml
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Title: Effective Public Relations (DK Essential Managers Series), Author: DK
by DK
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Title: War of Words: Abraham Lincoln and the Civil War Press, Author: Harry J. Maihafer
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Title: What Clients Love: A Field Guide to Growing Your Business, Author: Harry Beckwith
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Title: The Complete Idiot's Guide to Great Customer Service, Author: Ron Karr

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