Title: Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, Author: Al Lieberman
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Title: Time To Listen (Assumptions Aside), Author: Indi Young
Title: Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques, Author: Mike Grigsby
Explore Series
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Title: MARKETING (2ND ED): A Relationship Perspective, Author: Svend Hollensen
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Title: The Innovator's Dilemma with Award-Winning Harvard Business Review Article ?How Will You Measure Your Life?? (2 Items), Author: Clayton M. Christensen
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Title: Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders, Author: Cesar Brea
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Title: Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales, Author: Jon Mowat
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Title: Talent is Not Enough: Business Secrets for Designers, Author: Shel Perkins
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Title: Children as Consumers: A Psychological Analysis of the Young People's Market, Author: Adrian Furnham
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Title: The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules, Author: Mike Stevens
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Title: Business Intelligence And Analytics, Author: MIKE GONZALES
Title: Vom Marketing zum Societing: Paradigmenwechsel in der Markenführung am Beispiel von Konsummarken im Zeitalter des Web 2.0, Author: Robin Sudermann
Title: Vertriebsgrundlagen - Kunden verstehen und gewinnen, Author: Helmut Kohlert
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Title: Marketing: Prozess- und praxisorientierte Grundlagen, Author: Peter Runia
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