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Title: The Palgrave Handbook of Interactive Marketing, Author: Cheng Lu Wang
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The Palgrave Handbook of…
by Cheng Lu Wang (Editor)
eBook $179.49 $239.00 Current price is $179.49, Original price is $239.00.
Title: Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus, Author: Tobias Röding
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Technology-Oriented Customer…
by Tobias Röding
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eBook $66.99 $89.00 Current price is $66.99, Original price is $89.00.
Title: Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools, Author: Hans-Peter Neeb
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Account Management Strategies…
by Hans-Peter Neeb
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Consumer Behavior: Understanding Consumers- Designing Marketing Activities, Author: Stefan Hoffmann
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Consumer Behavior:…
by Stefan Hoffmann, Payam Akbar
eBook $67.49 $89.99 Current price is $67.49, Original price is $89.99.
Title: Internal communication and management: Theory and praxis communication-centered management, Author: Ulrike Buchholz
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Internal communication and…
by Ulrike Buchholz, Susanne Knorre
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021, Author: Veland Ramadani
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Research on Islamic Business…
by Veland Ramadani (Editor), Baker Ahmad Alserhan (Editor), Leo Paul Dana (Editor), Jusuf Zeqiri (Editor), Hasan Terzi (Editor)
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eBook $156.99 $209.00 Current price is $156.99, Original price is $209.00.
Title: Neuro-Advertising: Brain-friendly advertising for more success in your market, Author: Elke Schwarz
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Neuro-Advertising:…
by Elke Schwarz
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives, Author: Frederica Brooksworth
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Fashion Marketing in Emerging…
by Frederica Brooksworth (Editor), Emmanuel Mogaji (Editor), Genevieve Bosah (Editor)
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eBook $119.49 $159.00 Current price is $119.49, Original price is $159.00.
Title: Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives, Author: Frederica Brooksworth
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Fashion Marketing in Emerging…
by Frederica Brooksworth (Editor), Emmanuel Mogaji (Editor), Genevieve Bosah (Editor)
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eBook $119.49 $159.00 Current price is $119.49, Original price is $159.00.
Title: Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains, Author: David Eshun Yawson
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Contemporary Retail Marketing…
by David Eshun Yawson, Fred A. Yamoah
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eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries, Author: George P. Moschis
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by George P. Moschis
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eBook $67.49 $89.99 Current price is $67.49, Original price is $89.99.
Title: Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives, Author: Ogechi Adeola
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Public Sector Marketing…
by Ogechi Adeola (Editor), Paul Katuse (Editor), Kojo Kakra Twum (Editor)
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eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach, Author: Trevor A. Smith
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Marketing Effectiveness and…
by Trevor A. Smith
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eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Big Data: A Road Map for Successful Digital Marketing, Author: Amandeep Singh
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Big Data: A Road Map for…
by Amandeep Singh (Editor), Rohit Bansal (Editor), Sandhir Sharma (Editor)
eBook $108.99
Title: Hospitality Marketing: Principles and Practices, Author: Dogan Gursoy
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Hospitality Marketing:…
by Dogan Gursoy, Francis Buttle, David Bowie
eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: Reengineering Corporate Communication: A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates, Author: Uwe Seebacher
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Reengineering Corporate…
by Uwe Seebacher
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eBook $63.99 $84.99 Current price is $63.99, Original price is $84.99.
Title: Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior, Author: Rajagopal
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Agile Marketing Strategies:…
by Rajagopal
eBook $96.99 $129.00 Current price is $96.99, Original price is $129.00.
Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Author: Helen Katz
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The Media Handbook: A Complete…
by Helen Katz
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eBook $58.49 $77.99 Current price is $58.49, Original price is $77.99.
Title: Brand Fusion: Purpose-driven brand strategy, Author: Terry Smith
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Brand Fusion: Purpose-driven…
by Terry Smith, Tom Williams
eBook $52.99
Title: International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization, Author: Carolina Sinning
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International Strategic…
by Carolina Sinning
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eBook $66.99 $89.00 Current price is $66.99, Original price is $89.00.

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