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Title: The Handbook for Focus Group Research, Author: Thomas L. Greenbaum
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The Handbook for Focus Group…
by Thomas L. Greenbaum
eBook $51.49 $68.00 Current price is $51.49, Original price is $68.00.
Title: Modern Methods for Business Research, Author: George A. Marcoulides
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Modern Methods for Business…
by George A. Marcoulides (Editor)
Explore Series
eBook $71.49 $94.95 Current price is $71.49, Original price is $94.95.
Title: Why We Buy: The Science Of Shopping, Author: Paco Underhill
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Why We Buy: The Science Of…
by Paco Underhill
eBook $15.99
Title: Organizational Change and Innovation Processes: Theory and Methods for Research, Author: Marshall Scott Poole
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Organizational Change and…
by Marshall Scott Poole, Andrew H. Van de Ven, Kevin Dooley, Michael E. Holmes
eBook $101.49 $134.99 Current price is $101.49, Original price is $134.99.
Title: Qualitative Market Research, Author: Hy Mariampolski
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Qualitative Market Research
by Hy Mariampolski
eBook $87.99 $117.00 Current price is $87.99, Original price is $117.00.
Title: Consumer Value: A Framework for Analysis and Research, Author: Morris Holbrook
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Consumer Value: A Framework…
by Morris Holbrook (Editor)
eBook $58.49 $77.99 Current price is $58.49, Original price is $77.99.
Title: Word of Mouse: The Marketing Power of Collaborative Filtering, Author: John Riedl
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Word of Mouse: The Marketing…
by John Riedl, Joseph Konstan
eBook $7.99
Title: Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach, Author: Sigmund A. Wagner
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Understanding Green Consumer…
by Sigmund A. Wagner
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eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: Visual Consumption, Author: Jonathan Schroeder
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Visual Consumption
by Jonathan Schroeder
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eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Representing Consumers: Voices, Views and Visions, Author: Barbara Stern
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Representing Consumers: Voices…
by Barbara Stern (Editor)
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eBook $44.49 $58.95 Current price is $44.49, Original price is $58.95.
Title: The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, Author: Cynthia Huffman
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The Why of Consumption:…
by Cynthia Huffman, David Glen Mick, S. Ratneshwar
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eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market, Author: John Zagula
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The Marketing Playbook: Five…
by John Zagula, Rich Tong
eBook $4.99
Title: Sales Forecasting Management: A Demand Management Approach, Author: John T. Mentzer
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Sales Forecasting Management:…
by John T. Mentzer, Mark A. Moon
eBook $75.99 $101.00 Current price is $75.99, Original price is $101.00.
Title: Consumer Research: Postcards From the Edge, Author: Stephen Brown
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Consumer Research: Postcards…
by Stephen Brown (Editor), Darach Turley (Editor)
eBook $16.49 $21.99 Current price is $16.49, Original price is $21.99.
Title: Inside Consumption: Consumer Motives, Goals, and Desires, Author: S. Ratneshwar
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Inside Consumption: Consumer…
by S. Ratneshwar (Editor), David Glen Mick (Editor)
eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: Project Requirements: A Guide to Best Practices, Author: Ralph R. Young
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Project Requirements: A Guide…
by Ralph R. Young
eBook $62.49 $82.95 Current price is $62.49, Original price is $82.95.
Title: Market Opportunity Analysis: Text and Cases, Author: Robert E Stevens
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Market Opportunity Analysis:…
by Robert E Stevens
eBook $68.99 $91.99 Current price is $68.99, Original price is $91.99.
Title: The Handbook of Marketing Research: Uses, Misuses, and Future Advances, Author: Rajiv Grover
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The Handbook of Marketing…
by Rajiv Grover, Marco Vriens
eBook $117.49 $156.00 Current price is $117.49, Original price is $156.00.
Title: Business Research Projects, Author: Jimme Keizer
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Business Research Projects
by Jimme Keizer, Piet Kempen
eBook $62.49 $82.99 Current price is $62.49, Original price is $82.99.
Title: Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, Author: Marc Gobe
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Citizen Brand: 10 Commandments…
by Marc Gobe
eBook $6.99

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