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Title: Market New Products Successfully: Using Simulated Test Market Technology, Author: Kevin J. Clancy
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Market New Products…
by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
eBook $122.50
Title: Simulated Test Marketing: Technology for Launching Successful New Products, Author: Kevin J. Clancy
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Simulated Test Marketing:…
by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Paperback $59.99