Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing—its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.
Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing—its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.
Markets from Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing
208Markets from Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing
208Hardcover(1)
Product Details
ISBN-13: | 9780804740210 |
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Publisher: | Stanford University Press |
Publication date: | 03/03/2004 |
Series: | Stanford Business Books (Hardcover) |
Edition description: | 1 |
Pages: | 208 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.70(d) |