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Title: Advertising to Children on TV: Content, Impact, and Regulation, Author: Barrie Gunter
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Advertising to Children on TV:…
by Barrie Gunter, Caroline Oates, Mark Blades
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Madison Avenue and the Color Line: African Americans in the Advertising Industry, Author: Jason Chambers
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Madison Avenue and the Color…
by Jason Chambers
eBook $26.49 $34.95 Current price is $26.49, Original price is $34.95.
Title: 151 Quick Ideas for Advertising on a Shoestring, Author: Jean Joachim
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151 Quick Ideas for…
by Jean Joachim
Explore Series
eBook $11.99 $15.95 Current price is $11.99, Original price is $15.95.
Title: One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business, Author: Phil Dusenberry
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One Great Insight Is Worth a…
by Phil Dusenberry
eBook $4.99
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Going Dirty: The Art of…
by David Mark
eBook $47.50
Title: Applying Social Cognition to Consumer-Focused Strategy, Author: Frank R. Kardes
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Applying Social Cognition to…
by Frank R. Kardes (Editor), Paul M. Herr (Editor), Jacques Nantel (Editor)
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eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Advertising: What Everyone Needs to Know®, Author: Mara Einstein
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Advertising: What Everyone…
by Mara Einstein
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eBook $9.99 $10.99 Current price is $9.99, Original price is $10.99.
Title: The Interplay of Truth and Deception: New Agendas in Theory and Research, Author: Matthew S. McGlone
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The Interplay of Truth and…
by Matthew S. McGlone (Editor), Mark L. Knapp (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Visual Marketing: From Attention to Action, Author: Michel Wedel
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Visual Marketing: From…
by Michel Wedel (Editor), Rik Pieters (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Law & Advertising: A Guide to Current Legal Issues, Author: Dean K. Fueroghne
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Law & Advertising: A Guide to…
by Dean K. Fueroghne
eBook $116.50
Title: The Marketing Power of Emotion, Author: John O'Shaughnessy
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The Marketing Power of Emotion
by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Advertising Exposure, Memory and Choice, Author: Andrew A. Mitchell
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Advertising Exposure, Memory…
by Andrew A. Mitchell (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War, Author: Jerry Della Femina
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From Those Wonderful Folks Who…
by Jerry Della Femina
eBook $14.99
Title: The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow., Author: Paula Peters
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The Ultimate Marketing Toolkit…
by Paula Peters
eBook $13.99
Title: Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman, Author: Edward P. Krugman
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Consumer Behavior and…
by Edward P. Krugman
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eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Advertising Progress: American Business and the Rise of Consumer Marketing, Author: Pamela Walker Laird
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Advertising Progress: American…
by Pamela Walker Laird
#14 in Series
eBook $46.99 $62.00 Current price is $46.99, Original price is $62.00.
Title: Where the Suckers Moon: The Life and Death of an Advertising Campaign, Author: Randall Rothenberg
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Where the Suckers Moon: The…
by Randall Rothenberg
eBook $13.99
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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eBook $86.49 $115.00 Current price is $86.49, Original price is $115.00.
Title: Handbook of Consumer Psychology, Author: Curtis P. Haugtvedt
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Handbook of Consumer…
by Curtis P. Haugtvedt (Editor), Paul M. Herr (Editor), Frank R. Kardes (Editor)
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eBook $42.99 $56.95 Current price is $42.99, Original price is $56.95.
Title: The Age of Persuasion: How Marketing Ate Our Culture, Author: Terry O'Reilly
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The Age of Persuasion: How…
by Terry O'Reilly, Mike Tennant
eBook $11.99

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