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Title: Handbook of Relationship Marketing / Edition 1, Author: Atul Parvatiyar
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Handbook of Relationship…
by Atul Parvatiyar, Jagdish N. Sheth
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Hardcover $195.00
Title: Consumer Behavior: Building Marketing Strategy / Edition 13, Author: David L Mothersbaugh Associate Professor of Marketing
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Consumer Behavior: Building…
by David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
Hardcover from $149.17 $191.52 Current price is $149.17, Original price is $191.52.
Title: Managing Buyer-Supplier Relations: The Winning Edge Through Specification Management / Edition 1, Author: Rajesh Nellore
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Managing Buyer-Supplier…
by Rajesh Nellore
#17 in Series
Hardcover $190.00
Title: Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits, Author: David Bejou
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Customer Lifetime Value:…
by David Bejou (Editor), Timothy Keiningham (Editor), Lerzan Aksoy (Editor)
Hardcover $190.00
Title: Media Business Models: Breaking the Traditional Value Chain, Author: Klaus Zilles
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Media Business Models:…
by Klaus Zilles (Editor), Joan Cuenca (Editor)
Hardcover $189.50
Title: Innovations in Services Marketing and Management: Strategies for Emerging Economies, Author: Anita Goyal
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Innovations in Services…
by Anita Goyal (Editor)
Hardcover $185.00
Title: Handbook of Brand Relationships, Author: Deborah J. MacInnis
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Handbook of Brand…
by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.
Title: Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers / Edition 1, Author: J David Lichtenthal
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Fundamentals of Business…
by J David Lichtenthal
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Hardcover $180.00
Title: The Psychology Behind Trademark Infringement and Counterfeiting / Edition 1, Author: J. L. Zaichkowsky
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The Psychology Behind…
by J. L. Zaichkowsky
Hardcover $180.00
Title: The Future of Relationship Marketing, Author: David Bejou
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The Future of Relationship…
by David Bejou (Editor), Adrian Palmer (Editor)
Hardcover $180.00
Title: The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture / Edition 1, Author: Erdener Kaynak
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The Trans-Oceanic Marketing…
by Erdener Kaynak
Hardcover $180.00
Title: Marketing University Outreach Programs / Edition 1, Author: Ralph S Foster
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Marketing University Outreach…
by Ralph S Foster, William I Sauser, Donald Self
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Hardcover $180.00
Title: Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills / Edition 1, Author: Stephan Liozu
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Pricing and Human Capital: A…
by Stephan Liozu
Hardcover $180.00
Title: The Development of Marketing Management: The Case of the USA c. 1910-1940, Author: Kazuo Usui
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The Development of Marketing…
by Kazuo Usui
Hardcover $180.00
Title: Internal Marketing: Your Company's Next Stage of Growth / Edition 1, Author: William Winston
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Internal Marketing: Your…
by William Winston, Dennis J Cahill
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Hardcover $180.00
Title: Building Customer-brand Relationships / Edition 1, Author: Don E. Schultz
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Building Customer-brand…
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro
Hardcover $180.00
Title: Contemporary Issues in Social Media Marketing, Author: Subir Bandyopadhyay
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Contemporary Issues in Social…
by Subir Bandyopadhyay (Editor), Bikramjit Rishi (Editor)
Hardcover $180.00
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
Hardcover $180.00
Title: Price Management in Financial Services: Smart Strategies for Growth / Edition 1, Author: Georg Wuebker
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Price Management in Financial…
by Georg Wuebker, Jens Baumgarten, Martin Koderisch
Hardcover $180.00
Title: Internal Marketing, Author: Pervaiz K. Ahmed
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Internal Marketing
by Pervaiz K. Ahmed, Mohammed Rafiq
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Hardcover $180.00

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