Innovations in Services Marketing and Management: Strategies for Emerging Economies

by Anita Goyal (Editor)

Overview

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Product Details

ISBN-13:	9781466646711
Publisher:	IGI Global
Publication date:	10/31/2013
Pages:	412
Product dimensions:	8.50(w) x 11.00(h) x 0.94(d)