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Title: Creative Industries / Edition 1, Author: John Hartley
Title: Disney's Star Wars: Forces of Production, Promotion, and Reception, Author: William Proctor
Title: Entrepreneur Magazine: Bringing Your Product to Market / Edition 1, Author: Don Debelak
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Title: Fundamentals of Sport Marketing, Author: Brenda G. Pitts
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Title: Information Marketing, Author: Jennifer Rowley
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Title: Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Author: Elie Ofek
Title: Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership, Author: Dariush Rafinejad
Title: It's Not About the Technology: Developing the Craft of Thinking for a High Technology Corporation, Author: Raj Karamchedu
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