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Title: Building Brand Authenticity: 7 Habits of Iconic Brands, Author: M. Beverland
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Building Brand Authenticity: 7…
by M. Beverland
Hardcover $159.99
Title: Brands and Branding / Edition 1, Author: Stephen Brown
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Brands and Branding / Edition…
by Stephen Brown
Hardcover $155.00
Title: Branding as Communication, Author: Susan B. Barnes
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Branding as Communication
by Susan B. Barnes
#5 in Series
Hardcover $152.85
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
Explore Series
Hardcover $150.00
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Hardcover $133.00
Title: Hospitality Branding, Author: Chekitan S. Dev
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Hospitality Branding
by Chekitan S. Dev
Explore Series
Hardcover $130.00
Title: Brands, Competition Law and IP, Author: Deven R. Desai
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Brands, Competition Law and IP
by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller
Hardcover $130.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
Explore Series
Paperback $129.00
Title: Commodity Advertising: The Economics and Measurement of Generic Programs, Author: Olan Forker
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Commodity Advertising: The…
by Olan Forker, Ron Ward
Hardcover $129.00
Title: Museum Branding: How to Create and Maintain Image, Loyalty, and Support, Author: Margot Wallace
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Museum Branding: How to Create…
by Margot Wallace
Hardcover $123.00
Title: Fashion Branding and Consumer Behaviors: Scientific Models, Author: Tsan-Ming Choi
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Fashion Branding and Consumer…
by Tsan-Ming Choi (Editor)
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Paperback $119.99
Title: Fashion Branding and Consumer Behaviors: Scientific Models, Author: Tsan-Ming Choi
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Fashion Branding and Consumer…
by Tsan-Ming Choi (Editor)
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Hardcover $119.99
Title: Brand Society: How Brands Transform Management and Lifestyle, Author: Martin Kornberger
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Brand Society: How Brands…
by Martin Kornberger
Hardcover $117.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
Explore Series
Paperback $115.00
Title: Branded Women in U.S. Television: When People Become Corporations, Author: Peter Bjelskou
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Branded Women in U.S.…
by Peter Bjelskou
Explore Series
Hardcover $114.00
Title: Winning In Service Markets: Success Through People, Technology And Strategy, Author: Jochen Wirtz
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Winning In Service Markets:…
by Jochen Wirtz
Hardcover $110.00
Title: Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Author: T. Melewar
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Contemporary Thoughts on…
by T. Melewar (Editor), E. Karaosmanoglu (Editor), Kenneth A. Loparo (Editor)
Paperback $109.99
Title: Consumer Brand Relationships: Meaning, Measuring, Managing, Author: M. Fetscherin
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Consumer Brand Relationships:…
by M. Fetscherin (Editor), T. Heilmann (Editor)
Paperback $109.99
Title: Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Author: T. Melewar
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Contemporary Thoughts on…
by T. Melewar (Editor), E. Karaosmanoglu (Editor), Kenneth A. Loparo (Editor)
Hardcover $109.99
Title: Building Brand Authenticity: 7 Habits of Iconic Brands, Author: M. Beverland
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Building Brand Authenticity: 7…
by M. Beverland
Paperback $109.99

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